4 benefits of modern warehouse management solutions

4 benefits of modern warehouse management solutions

This article is contributed. See the original author and article here.

Global retailers, manufacturers, and distributors continue to face the new normal of doing business today: economic volatility, unpredictable customer spending, and operational complexities. As we gear up for the holiday season, businesses that are agile and responsive will be poised to capture market demand and deliver an exceptional end-to-end customer experience. Adopting modern technology solutions can introduce agility to key processes overnight, and leaders should look across their supply chain functions to identify levers for maximum impact.

Supply chain technology leaders recognize that competitiveness—and in some cases, an organization’s survival—demands digital parity, if not leadership, so they now openly embrace exploratory IT investments.1

One of those levers is warehouse management, a market that IDC reports grew at a compound annual rate of 14 percent in 2023.2 By embracing modern, robotic, and AI-enhanced warehouse management solutions (WMS), organizations can drive meaningful results across the business in a relatively quick time-to-value.

In this post, we’ll explore why warehouse management solutions are needed and how Microsoft and Dynamics 365 enable customers to navigate ongoing disruptions, optimize inventory levels, and deliver on time with ease.

Dynamics 365 Supply Chain Management

Build a resilient supply chain

Navigate supply chain uncertainties with technology

While the early days of the COVID-19 pandemic are behind us, retailers and operators are still navigating the new normal, which includes:

  • Growing labor constraints.
  • Demand volatility.
  • Multichannel distribution.
  • Storage capacity challenges.
  • Permeation of AI into core processes.

In the face of these challenges, there is an opportunity for businesses to embrace uncertainties with technology and maximize levers like distribution capacity, improved employee and warehouse productivity, and consistent operations during volatile times. Legacy enterprise resource planning (ERP) systems are often disjointed and lead to a delay in real-time insights and optimization.

What is a modern WMS?

A modern warehouse management system helps businesses manage and optimize key warehouse operations like inventory tracking and shipping coordination through an open and composable framework. It can integrate with multiple systems and platforms and helps support end-to-end business processes, from ERP to customer relationship management. For businesses that want to stay competitive in an ever-expanding fulfillment economy, a modern WMS meets those challenges with an agile, digitally connected solution that reduces costs through maximizing resources like employees, machinery and storage.2

Modern warehouse management solutions can help improve real-time visibility into inventory levels, provide the ability to automate and streamline operations, and drive greater efficiency across the organization.

Adopting a modern WMS can contribute to these outputs:

  • Reduced costs through improved inventory turns and optimized storage space.
  • Improved customer satisfaction via on-time and in-full delivery and improved fill rates.
  • Business growth and agility to meet unexpected customer demand and product development.
  • Automation and enhanced productivity to free up your employees’ time to focus on what’s next.

The benefits of a modern WMS

1. Reduced costs

Golden State Foods (GSF) is an industry leader that produces liquid products like sauces, dressings, and condiments for customers like McDonald’s and Chick-fil-A. With a 25 year-old legacy ERP system, GSF chose Dynamics 365 ERP solution’s Supply Chain Management and Finance to help create a modern, common platform with centralized reporting and more standardized processes to facilitate opening a new plant.

“We chose Dynamics 365 because we need modern technology that will evolve with us.”

–Carol Fawcett: Corporate Vice President and Chief Information Officer, GSF

With Dynamics 365 Supply Chain Management, GSF’s warehouse management processes were completely modernized. Dynamics 365 is being used to receive, put away, and consume inventory for production; report inventory as finished; store it in finished goods warehouses; and select it for shipment for customer orders. It prints standard barcode labels that are used at customers’ distribution centers for fast and accurate traceability—a considerable improvement from previous processes. This end-to-end visibility helps GSF operations managers improve inventory turns and make better decisions about production restraints and forecasting. With improved forecasting, GSF can reduce waste, optimize inventory, and increase its efficiency across its plants.

2. Improved customer satisfaction

Bedrosians Tile & Stone is one of the largest porcelain tile and stone importers and distributors in the United States, with 40 retail locations worldwide. It’s 30 year-old legacy ERP system impacted demand planning and forecasting, which was critical for Bedrosians’ massive 10,000-item inventory. Without accurate demand planning and forecasting, Bedrosians was reactive and vulnerable to market whims.

Like many retailers, Bedrosians saw customer demand skyrocket during the COVID-19 pandemic. Annual spending on home improvements grew, but without accurate demand forecasting, Bedrosians struggled to find that “just right” inventory on hand formula, often finding itself understocked or overstocked. With lead times as long as six months or more, the need to have accurate inventory levels—and visibility into them—couldn’t be more important.

Bedrosians’ legacy ERP impacted its ability to optimize inventory placement and as such, the company was at risk of promising products they couldn’t deliver or losing sales opportunities while inventory was in transit. Bedrosians chose Dynamics 365 ERP solutions to help optimize financial, inventory, purchasing, and planning capabilities to better streamline the movement of their globally sourced inventory. What used to be a manual guessing game has turned into an automated, scientific forecast based on historical data and industry trends. This ensures Bedrosians can capitalize on sales opportunities, despite months-long lead times, and deliver an on-time and in-full customer experience.

“Implementing Dynamics 365 has been a game-changer for our business. It has improved our operation and financial management. Real-time visibility, optimized procurement, and streamlined order processing has resulted in increased sales, improved margins, and a more efficient supply chain and positioned us for sustained growth in a competitive market.”

–Nirbhay Gupta: CIO, Bedrosians Tile & Stone

3. Business growth and agility

Barnas Hus is Norway’s leading children and baby products retailer, with both e-commerce and 28 physical stores. Working with a Microsoft partner, KPMG, Barnas Hus set out to face its supply chain challenges that were hindering its business growth, such as lack of visibility and inconsistent accuracy in its legacy ERP system. Barnas Hus embraced a modern, cloud-powered platform enabled by Dynamics 365. This technology-focused improvement helped the company transform its warehouse management, inventory control, production planning, and more—setting Barnas Hus up to meet growing customer demand.

Once they had made the shift, Barnas Hus opened a new state-of-the-art warehouse that utilizes autonomous robotics to accurately pick, sustainably pack, and trace every product. The modern warehouse management system improved inventory visibility and freed up employees to spend time with customers. The best part? The ease of implementation led to a quick time to demonstrate value and Barnas Hus saw its biggest month ever in revenue.

See how Barnas Hus embraced robotics with KPMG and Dynamics 365.

4. Automation and enhanced productivity

Michael Hill is a leading jeweler based in Australia with operations in New Zealand, Canada, and the United States. When the pandemic hit, its 300 stores were facing temporary closures and the company confronted logistic complications that forced expensive, indirect, and inefficient shipments to its customers worldwide. Michael Hill’s legacy ERP system was inflexible and lacked visibility and accuracy.

The international jeweler moved quickly to avoid harm to its business and its brand. It rapidly deployed Dynamics 365 and almost immediately began providing increased visibility into inventory availability across its supply chain. This gave Michael Hill the ability to treat each of its stores as a warehouse location, which seamlessly allowed customers to order items online with the option to pick up at the site of their choice or ship direct from that location. It also vastly reduced the manual labor previously required from Michael Hill employees to ensure fulfillment.

“We use the ship-from-store capability in Dynamics 365 to fulfill demand from many locations, rather than requiring human intervention whenever stock is transferred. That helps us reduce how many hops it takes to put a piece into the hands of the customers, and that’s our end game—a better experience.”

–Matt Keays: Chief Information Officer, Michael Hill

By implementing Dynamics 365 as its warehouse management system, Michael Hill was able to deliver agile flow solutions that freed up its employees to focus on more strategic initiatives such as loyalty programs and trialing new fulfillment models.

Learn more about Dynamics 365 solutions

To compete and thrive in market conditions today, organizations should look to adopt modern warehouse management solutions to better prepare for uncertainty, increased demand, and disruptive conditions. While legacy ERP systems are complex, Microsoft partners and Dynamics 365 solutions provide quick time-to-value and provide the agility and automation required for growth.

Explore a free guided tour of Dynamics 365 Intelligent Order Management.

Learn more about Dynamics 365 Supply Chain Management.


Footnotes

1Gartner SC 2023 Hype Cycle for Supply Chain Execution Technologies, 2023.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. 

2Source: IDC TechBrief, Warehouse Execution Systems, Document number:# US51050623, August 2023.

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IDC shares how generative AI transforms business processes within marketing, sales, and service 

IDC shares how generative AI transforms business processes within marketing, sales, and service 

This article is contributed. See the original author and article here.

This post is authored by Gerry Murray, Marketing and Sales Technology Research Director, IDC; and coauthored by Carlena Neely, Product Marketing Manager, Business Applications, Microsoft.

Retail store manager enters store after using her badge to securely open the store.

Dynamics 365 AI

Learn about the latest AI breakthroughs with Microsoft Sales Copilot.

Delving into the realm of customer-centric strategies, IDC analyst Gerry Murray casts a visionary light on the transformative influence of generative AI (Gen AI) on sales and service. Murray’s perspective resonates powerfully with the groundbreaking nature of Gen AI, which is reshaping customer interactions into a new era of efficiency and effectiveness.

Gen AI isn’t just another technology; it’s a strategic leap that orchestrates seamless data and workflows across marketing, sales, and service touchpoints. Gerry Murray emphasizes its potential to eliminate mundane tasks, such as drafting emails and preparing for meetings, while providing real-time support during crucial interactions. It is also extremely exciting to have covered the addition of Microsoft Sales Copilot, providing a more streamlined and AI-powered selling experience.

The true potential of Gen AI infused in tools such as Microsoft Sales Copilot unfolds when it seamlessly integrates with other applications such as CRM systems, Microsoft 365, and Microsoft Teams, presenting a harmony that minimizes risks while maximizing benefits. This strategic synergy aligns with industry best practices and fosters an environment of innovation.

Gen AI transcends the realm of ordinary tools; it’s an enabler propelling business toward an era of seamless experiences and unparalleled efficiency.

AI-powered customer and seller experiences

Customers have extremely high expectations for a vendor’s ability to personalize everything about their experiences pre- and post-sale. Consumers expect each touchpoint in their journey to be informed and enhanced by all the previous touchpoints. Business buyers have the same expectations, but they take much more work on the part of sellers to fulfill as everything about the B2B sales process is far more complex than B2C. In both cases, the days of relying on customers to continually explain the context of their situation to the next point of contact are over.

To achieve today’s new level of continuity, the data from every touchpoint needs to be available to every other system within brand and regulatory policy. Giving all customer-facing functions equal insights into behaviors such as social sentiment, sales engagement, purchase histories, late payments, product returns, and support consumption can greatly improve business performance across the board. That improvement requires the underlying infrastructure supporting front-office applications to enable the customer’s data to be available to service them wherever they go next, which is a daunting challenge for large enterprises with fragmented data silos.

Generative AI (Gen AI) for front office applications can manage the data and workflow triggers between customer interactions across marketing, sales, and service enabling these employees to be more helpful faster, which in turn raises customer satisfaction, advocacy, and lifetime value.

Generative AI for sales

AI-powered role-based assistants can help sales reps increase productivity and personalize every customer interaction so they can close more deals. Gen AI can be present in the tools sellers use daily such as Outlook, Microsoft Teams, or Microsoft Dynamics 365 Sales, and connects to other CRM systems. AI alleviates the tedium and time sinks of endless click loops through menus, drop downs, pick lists, and check boxes. The impact on employee experience will be significant as AI will enable sellers to:

  • Get auto-generated opportunity summaries including status, progress, and highlights of key changes.
  • Create contextual emails that utilize customer CRM data to pull in product, customer, and opportunity information.
  • Prepare for customer meetings with a summary view including account information, recent notes, highlights of any issues or concerns, customer news, and more.
  • Get real-time tips and suggested answers during video meetings prompted by competitor or brand mentions by the customers to stay ready to handle objections.

Augmenting the front office with insight

But AI in and of itself is not enough, as it requires a great deal of data. To help organizations increase the speed of acting on customer insights and orchestrating personalized customer journeys, data infrastructure must offer both customer data platform and customer journey orchestration capabilities as a single solution and continue investments into real-time marketing.

The most effective way to optimize the benefits of AI and minimize the risks at the same time is to put AI in the context of other applications. This approach makes AI effective at completing repetitive tasks for customer-facing employees in marketing, sales, commerce, merchandising, point of sale, customer service and support, call center, loyalty, and so forth, all functions in which decision quality and cycle time are essential to customer satisfaction. Microsoft Dynamics 365 Copilot can eliminate repetitive tasks such as:

  • Drafting messages and project plans.
  • Scheduling and summarizing sales calls.
  • Creating, testing, and fine-tuning audience segments.
  • Matching brand guidelines for emails, forms, and event registration pages using natural language to deliver a consistent brand narrative and customer experience.
  • Orchestrating customer journeys across marketing, sales, and service, so customer actions can be responded to appropriately and quickly, generating sales leads or increasing customer satisfaction.

AI significantly impacts customer-facing employees, improving their experience and enabling them to focus on higher-value tasks. It accelerates decision-making, improves productivity, and enhances the coordination of interactions with customers across various touchpoints.

Enhancing business efficiency

Gen AI is new and evolving at warp speed. IDC expects there to be a great deal of innovation in terms of future capabilities and a wide range of use cases across multiple front-office functions. Examples of how Gen AI can enhance work processes for sales and marketing include:

  • Additional sales use cases for Gen AI could include request for proposal (RFP) creation and response, upselling recommendations, price optimization, contract generation and review, account planning, territory optimization, and more.
  • In marketing, Gen AI can describe their customer segment in their own words to create a target segment with the query assist feature. Marketers can also use Gen AI to get inspiration for email campaign content based on a simple request. Gen AI can make suggestions based on key topics entered by the marketer and the organization’s existing marketing emails, as well as from a range of internet sources to increase the relevance of generated ideas. Additional use cases could include fine-tuned segmentation, send time optimization, content generation, testing and optimization, attribution, media mix modeling, and more.

IDC conclusion

Gen AI is one of the most significant technological advances of the last decade, it is as much of a quantum leap as the graphical user interface, the Internet, and smartphones. Gen AI is a major advancement for line-of-business people who can now explain what they want to do to an AI assistant instead of having to learn how to do it in a graphical user interface (GUI) that might involve hundreds of mouse clicks on menu calls, dialog boxes, drop downs, radio buttons, application switching, and so forth.

Learn more about the latest AI breakthroughs with Microsoft Sales Copilot on the Dynamics 365 AI webpage.


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Now generally available: The new Microsoft Dynamics 365 Customer Insights

Now generally available: The new Microsoft Dynamics 365 Customer Insights

This article is contributed. See the original author and article here.

At Microsoft Inspire 2023, we announced that we are bringing together Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights into one offer, enabling organizations to unify and enrich their customer data to deliver personalized, connected, end-to-end customer journeys across sales, marketing, and service. We are retaining the existing “Dynamics 365 Customer Insights” name to encompass this new offer of both applications. Today, we’re excited to share that the new Dynamics 365 Customer Insights is now generally available for purchase.

For our existing Dynamics 365 Marketing and Dynamics 365 Customer Insights customers, this change signals an acceleration into our “better together” story, where we’ll continue to invest in new capabilities that will enable stronger, insights-based marketing, making it easier for marketers and data analysts to glean insights from customer data. Beginning September 1, 2023, customers who had the previous license for Marketing and/or Customer Insights will only see a product name change in the product; there will be no changes to the core product functionality due to the consolidation of the two products.

The new Customer Insights offers your organization flexibility to meet your business needs, with access to both the customer data platform (Customer Insights—Data) and real-time marketing with customer journey orchestration (Customer Insights—Journeys). The new pricing enables customers to unlock access to both applications and then buy the capacity they need. This gives you, our customers, the power of choice—where you can start with one or both applications and further invest in the capabilities that you’d like to scale. If you’re an existing customer of Microsoft Dynamics 365 Sales or Microsoft Dynamics 365 Customer Service, you can use Customer Insights as the foundation of your customer experience (CX) stack by achieving greater customer understanding and orchestrating contextual customer journeys across every touchpoint of the business.

Watch this video to see the new Dynamics 365 Customer Insights.

Achieve greater personalization with Copilot in Dynamics 365 Customer Insights

With the Customer Insights customer data platform, you can gain a holistic view of your customers, anticipate needs, and discover growth opportunities. And with real-time marketing and journey orchestration, you can deliver personalized, in-the-moment customer-triggered engagements that are relevant and contextual. With Copilot in Customer Insights, you can save time by using natural language to create or enhance target segments. You can also nurture creativity by turning topics into suggested copy, helping marketers move from concept to completion faster.

With the power of Copilot in Dynamics 365 Customer Insights, included at no additional cost, your data analysts and marketers can be more productive and increase their focus on personalizing the customer journey.

Our latest investments in copilot capabilities include the ability to:

Customer success with Dynamics 365 Customer Insights: Lynk & Co

Let’s take a look at an organization that is using Dynamics 365 Customer Insights today.

Lynk & Co is a Sweden-based company that is transforming the way people use cars by offering a simple and flexible experience where customers can choose to buy, borrow, or subscribe to a vehicle. With ambitions to disrupt the automobile industry and launch its business in seven markets in less than two years, Lynk & Co needed to quickly build an infrastructure that could support multi-channel customer engagement and drive highly personalized experiences. The company chose Microsoft Dynamics 365 for its out-of-the-box and customizable tools and the ability it provided to build in modules to create unique processes and prioritize specific customer experiences. Within 18 months, Lynk & Co was able to ramp up a significant digital presence in Belgium, France, Germany, Italy, Netherlands, Spain, and Sweden, as well as open social clubs designed to bring the company’s online brand to life through community-focused events.

The company uses Dynamics 365 Customer Insights to capture actionable customer data and link it with operational data within its cars. This is helping the company create seamless, highly personalized experiences for every customer from their first engagement to every time they use the app, drive a car, have service, or visit a club. It also makes it easy to support customers if they want to move from simply borrowing a car, to a monthly subscription, or to a car purchase. 

With the customer journey orchestration features in Dynamics 365 Customer Insights, customers get personalized messaging and image content. Beyond that, the system sends right-timed information on specific-to-the-customer club event invitations. These events vary from country to country but have included everything from unplugged live music nights and art openings to meet-ups for running and cycling groups, community talks on social issues, or workshops on how to upcycle old sneakers.

Engagement data from these events feeds back into the platform to further personalize member experiences across all lines of business, across all communication channels—and helps Lynk & Co learn and iterate.

Watch this video to see how Lynk & Co is using Dynamics 365 Customer Insights.

Learn more and get started today with Dynamics 365 Customer Insights

To learn more about Dynamics 365 Customer Insights, take the guided tour or start a free 30-day trial. If you have questions about the merging of Dynamics 365 Marketing and the previous Dynamics 365 Customer Insights, including pricing, please reference the FAQ on Microsoft Learn. If you missed Inspire 2023, you can watch the session by Emily He (Corporate Vice President, Business Applications Marketing), on demand, to see the announcements for Business Applications, including the latest innovations in Dynamics 365 Customer Insights.

The new Dynamics 365 Customer Insights

We’re bringing together Marketing and Customer Insights into one offer.


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Keep track of your trade policies with advanced export control

Keep track of your trade policies with advanced export control

This article is contributed. See the original author and article here.

Introduction

Supply Chain Management lets you manage, track, and verify compliance with export control restrictions prior to confirming, picking, packing, shipping, and invoicing sales orders. The new advanced export control functionality allows you to manage your export control policies using a native Microsoft Dataverse solution that interfaces directly with your Supply Chain Management instance. Supply Chain Management then enforces compliance with international trade regulations by consulting your export-control policies in real time.

The export control dataverse solution allows you to keep track of the many different rules and policies, expressing these rules, including complex ones, using formulas similar to those in Microsoft excel. The fact that it is a dataverse-based solution also allows your other systems to access your export control rules thanks to the hundreds of connectors available for Dataverse.

The solution implements five primary concepts:
Jurisdictions

A jurisdiction is a set of codes, categories, restrictions, exceptions and licenses. It represents a set of configurations that apply to incoming requests. Like the US International Traffic in Arms Regulation (ITAR), US Export Administration Regulations (EAR) or EU Dual Use.

You can create as well your own jurisdiction for your companies internal policies.

Codes and categories

The codes that make up a jurisdiction are often referred to as Export Control Classification Numbers (ECCNs).

An example of an export control classification number is 7A994, which is defined by the United States Export Administration Regulations (US EAR) export control jurisdiction. This classification number applied to “Other navigation direction finding equipment, airborne communication equipment, all aircraft inertial navigation systems not controlled under 7A003 or 7A103, and other avionic equipment, including parts and components.” According to the US EAR, ECCN 7A994 is a part of the *Anti Terrorism (AT)* control category.

Restrictions

Each export control jurisdiction defined a set of restrictions under which export control actions should be disallowed unless an exception exists.

Exceptions

Exceptions allow an action even though a restriction would otherwise block it. Common types of exceptions include licenses, blanket exemptions, and corporate policies.

Exceptions are defined the same way as restrictions, but also provide extra requirements that apply when the exception is used, such as the need to display a message to the user o to print text and licenses on documents.

Licenses

Licenses are the specific permissions to be able to trade an item or set of items in a given context. It is common that the authorities are the ones providing the licenses.


For more information see the documentation:

Advanced export control overview – Supply Chain Management | Dynamics 365 | Microsoft Learn

Supply Chain at Microsoft

Take a tour – Supply Chain Management | Microsoft Dynamics 365

Learn more about the latest AI breakthroughs with Microsoft Dynamics 365 Copilot:

Dynamics 365 AI webpage

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Analyze the impact of AI-enhanced customer service with Copilot analytics 

Analyze the impact of AI-enhanced customer service with Copilot analytics 

This article is contributed. See the original author and article here.

Copilot AI is reshaping customer service just like it’s changing every other aspect of business operations. Before now, customer service managers had no way to gauge the results of their efforts to incorporate AI in their practices. Copilot analytics in Dynamics 365 Customer Service fills that gap, offering deep insights into the operational impact of an organization’s investment in AI-enhanced customer service.

Key metrics and insights

To view Copilot analytics, go to Customer Service historical analytics and select the Copilot tab. Here, comprehensive metrics and insights provide a holistic perspective on the value that Copilot adds to your customer service operations. 

Usage metrics

  • Daily Active Users: The number of individual agents who engaged with Copilot at least once in a day over the specified date range
  • Total Copilot AI Responses: The aggregate number of responses that Copilot provided in a day over the specified date range
  • Number of Responses Used: The number of Copilot responses from which an agent copied text
  • Percentage of Copilot AI Responses Used: The proportion of Copilot responses from which agents copied text 

Productivity metrics: Cases 

  • Total Cases Resolved: The aggregate number of cases that agents resolved while Copilot was available 
  • Number of Cases Resolved Using Copilot AI: The number of cases that agents resolved with Copilot’s help 
  • Percentage of Cases Resolved Using Copilot AI: The proportion of cases that agents resolved with Copilot’s help 
  • Average Days to Close for Cases: The average number of days it took agents to resolve cases, with and without Copilot’s help 
  • Case Throughput: The average number of cases that agents resolved per day, with and without Copilot’s help 

Productivity metrics: Conversations 

  • Total Conversations: The aggregate number of agent-customer interactions that involved Copilot 
  • Number of Conversations Using Copilot AI: The number of completed conversations in which Copilot played a role 
  • Percentage of Conversations Using Copilot AI: The proportion of conversations in which Copilot played a role 
  • Average Conversation Handle Time: The average duration of conversations in which Copilot played a role 
  • Conversation Throughput: The average number of completed conversations (excluding emails and voice interactions) per day in which Copilot played a role 

Satisfaction metrics 

Agent Ratings: Agents’ ratings of Copilot’s responses, both positive and negative 

The potential of Copilot analytics 

Copilot analytics gives leaders of organizations that use Dynamics 365 Customer Service a comprehensive toolset to assess the impact of Copilot on their customer support functions. By analyzing key metrics, supervisors and managers can make informed decisions, optimize processes, and elevate levels of customer satisfaction. 

It’s important to recognize that Copilot analytics is a transformative asset for customer service organizations. As you explore its capabilities, you’ll find that its insights have the potential to drive improvements in the productivity of your customer service teams. 

AI solutions built responsibly 

Enterprise grade data privacy at its core. Azure OpenAI offers a range of privacy features, including data encryption and secure storage. It allows users to control access to their data and provides detailed auditing and monitoring capabilities. Copilot is built on Azure OpenAI, so enterprises can rest assured that it offers the same level of data privacy and protection. 

Responsible AI by design. We are committed to creating responsible AI by design. Our work is guided by a core set of principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability. We are putting those principles into practice across the company to develop and deploy AI that will have a positive impact on society. 

Learn more about Copilot analytics

Watch a video to learn how copilot AI searches company knowledge sources and generates optimized responses in a single click. 

Read the documentation:  

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3 ways mixed reality empowers frontline workers

3 ways mixed reality empowers frontline workers

This article is contributed. See the original author and article here.

Manufacturers worldwide are investing heavily in digital transformation, overhauling almost every aspect of their operations and business models. But one key group—frontline workers —are still awaiting their digital renaissance.

Today, many organizations feel their workers are not empowered or digitally well-equipped. Manufacturers struggle with high turnover and the challenge of training and upskilling new workers. Downtime and worker productivity remain nearly universal issues.

To help address these issues, Microsoft is investing in frontline worker enablement across a broad range of technologies. This includes new solutions to help frontline workers deliver exceptional service with next-generation AI, as well as on our ongoing investment in mixed reality hardware and solutions. Microsoft Dynamics 365 Guides cultivates collaborative environments where people put knowledge into action. Here are three ways mixed reality is addressing frontline worker training, support, and knowledge transfer across industries:

1. Resolve issues quickly with remote support and collaboration

Unplanned downtime is costly. The average manufacturer confronts over 800 hours of equipment downtime a year, or 15 hours per week. Industrial manufacturers consequently spend almost USD50 billion on downtime every year.1 In these high-pressure situations, communication across functions can either speed resolution or create blockers to forward progress.

Historically, manufacturing environments fostered knowledge silos with valuable insights confined to individuals, groups, or departments. Mixed reality shifts this dynamic. Workers can share real-time, situational video of their environment, allowing others to experience it firsthand—regardless of location. Expert guidance, troubleshooting, or step-by-step instructions are immediate. This eliminates the need to travel, while minimizing downtime and production disruptions.

Gone are the days where access to experts, communication barriers, or information silos dictate how knowledge is shared or when assets are repaired. Working on assembly or service lines requires specialized skills and expertise. Access to individuals with the relevant, hands-on experience, however, is not always possible. With Dynamics 365 Guides, when specialized skills are required, experts are a Microsoft Teams call away. 

Together, Dynamics 365 Guides and Microsoft Dynamics 365 Remote Assist with Teams connect workers beyond their physical limits. A communication hub, Teams enables collaboration across the workforce. Its integration with Dynamics 365 Guides allows workers to extend this to the physical world on any device.

2. Accelerate training with information in context

Frontline workers are the backbone of industry operations. These roles demand technical savvy, quick decision-making, and resiliency. Traditional in-place training and onboarding processes are often ineffective or add to the cognitive burden of overwhelmed frontline workers.

Hands-on training with physical assets is expensive, time-consuming, and at times dangerous. Inconsistent quality or impersonal training is often the result. However, holographic environments can mitigate these on-ramping risks. Embracing mixed reality accelerates learning by introducing relevant, task-specific knowledge in new immersive and data rich environments.

Using 3D models and digital twins, frontline workers receive a better understanding of the machines and processes at hand. Related materials are retrieved or amended instantly, nurturing knowledge exchange, which is further enhanced by AI. Mixed reality is the eyes and ears of AI. Delving into operation nuances for personalized, in-depth learning becomes easier. When integrated, mixed reality and AI accelerate worker training, shortening steps and supplying users with the working knowledge they need for the task at hand.

With Dynamics 365 Guides frontline and service workers can start accelerating their role-based knowledge today. Workers receive purpose-built, interactive guidance on complex machinery, assembly protocols, or maintenance steps when and where they need it.

3. Ensure transfer of information, insights, and skills

As employees near retirement, their wealth of expertise needs to be captured and shared. These experts understand the assets and processes that keep production moving. Retaining and transferring that knowledge is vital. There’s just one problem: Manufacturing is experiencing a talent exodus. Globalization, unemployment, and a rapidly aging workforce together are compounding operational challenges. Organizations are rightfully concerned. One-third of manufacturing executives claim retaining and replacing high-performing employees as a strategic priority in 2023.2 Mixed reality is poised to help solve this by capturing information for informed decision-making and greater productivity.

Mixed reality facilitates knowledge retention and transfer across an organization through the creation of immersive experiences and simulations, regardless of location or device. The versatility of mixed reality makes up-skilling faster and more accessible. Dynamics 365 Guides offers industrial workers the opportunity to document unique situational processes and procedures not included in asset operating manuals. Step-by-step instructions, annotations, and “on the ground” insights are placed in context and immediately accessible throughout the day.

With Dynamics 365 Guides embedded in Microsoft Dynamics 365 Field Service mobile, mixed reality is democratized for every worker. Organizations now have asset, maintenance, and service information at their fingertips. This combination in one app improves worker accuracy, productivity, and efficiency—while offering powerful guidance on the device at hand.

Realize your future manufacturing potential

Mixed reality is a key part of an emerging technology category known as the industrial metaverse. Its foundational cross-platform technologies—including AI, cloud to edge, digital twins, machine learning, and mixed reality—are shifting our relationship with data from stationary to dynamic experiences.

Mixed reality is an essential glue that visualizes the diverse elements of the industrial metaverse. Seamlessly integrating the physical and digital, mixed reality creates immersive experiences that transcend traditional industrial operations. Guides overlays information atop real-world assets and scenarios, making knowledge available in context where it is needed most.

Prepare your workforce for their smart manufacturing future with mixed reality. Learn how Dynamics 365 Guides can help realize tangible business outcomes.

Dynamics 365 Guides

Optimize operations and solve problems in real-time with holographic guidance.

Woman working in process manufacturing manipulates a 3D model as part of a Guide.


1Manufacturing Without Unplanned Downtime Could Become A Reality Sooner Than You Think, Forbes.

22023 manufacturing industry outlook, Deloitte.

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