Customize Dynamics 365 Sales Agents with your data sources and taxonomy

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In today’s world, sellers struggle to meet their goals due to competing priorities, manual processes and increased customer expectations. Most spend their time on administrative and non-selling tasks. However, it’s now the age of AI. Agents help free up sellers’ time to focus on higher value activities, engaging customers and moving them through sales cycles faster. For example, the recently announced Sales Qualification Agent (available soon in Microsoft Dynamics 365 Sales) automatically researches and prioritizes inbound leads and develops personalized sales emails to initiate sales conversations.

This week at Microsoft Ignite, we announced new capabilities to further enhance agents in Dynamics 365 Sales by grounding them in your company’s unique data and taxonomy, as well as enriching the agents’ knowledge with third-party data. This allows the agent to assess a lead’s intent to buy with greater precision, while saving sellers precious time they may currently spend piecing together information from disparate sources. These capabilities will be rolling out in early 2025.

Enhance Copilot and agents with your business terminology and knowledge sources

Organizations will be able to enhance their interactions with Copilot and agents by training them to understand and use specific business acronyms and terms through a customized glossary. This means tailoring AI to the unique language and terminology of a particular business or industry, improving interactions with Copilot and enabling agents to perform tasks on your behalf with higher relevancy.

For example, if a company frequently uses the acronym “TCV” to refer to “total contract value,” they can train the agent to recognize and use this term instead of the more generic “estimated revenue for opportunities.” This customization ensures that the agent’s work aligns with the company’s internal language, improving communication and reducing misunderstandings.

Additionally, organizations will be able to add various knowledge sources to Copilot and agents, such as documents created in Word or Excel, files from SharePoint and tables from databases and lake houses such as Microsoft Fabric or Azure SQL, to complement the Sales data in Dataverse. Agents are built on Microsoft Copilot Studio, which announced new knowledge integrations this week at Ignite and will continue expanding the portfolio–meaning access to even more options over time. This allows the agent to leverage the full power of your organizational data, no matter where it is stored or which apps you use.

By incorporating a business-specific glossary and relevant knowledge sources, the agent becomes more powerful, capable of understanding and responding in a way that is consistent with the company’s unique terminology and data needs.

Enrich your CRM with data from third party enrichment providers

Integrations with third-party data providers and Dynamics 365 Sales, as listed on AppSource, provide data and insights to augment the agents’ customer understanding beyond conventional sources.

We announced a new data integration with Clay, a leading enrichment and orchestration provider. Clay combines first-party data with over 100 enrichment providers and an AI research agent, maximizing data coverage to create a more comprehensive view of the customer.

Through the integration between Microsoft and Clay, Dynamics 365 Sales customers can add insights that would typically not be available in first party sources, such as valuation of private companies, headcount, key competitors and more. With these additional insights seamlessly synced back to Dynamics 365 Sales, agents can perform tasks with more precision, such as identifying leads that fit your ideal customer profile or their intent to buy.

We’ve designed this integration to be user-friendly and efficient. Here’s how it works:

Setting Up Connection: You can easily connect Dynamics 365 Sales to Clay using the out-of-the-box integration and select the specific data tables and fields you want to enrich.

Populating Insights: Once set up, you can enrich your selected Dynamics tables with a variety of insights that can help your sales teams – either from one of 100+ data providers or from scraping public web sources through Clay’s AI agent.

Automatic Synchronization: The enriched data is then synchronized back to Dynamics 365 Sales automatically, ensuring that your agents always have access to accurate and up-to-date information.

Clay joins other integrations already available on Microsoft’s AppSource that can similarly augment your first party data. While data-hungry autonomous agents in Dynamics 365 Sales work tirelessly on behalf of your sales team to reduce time spent while increasing the number of closed deals, these integrations feed unique insights to them to power even the most complex sales playbooks.

Summary

In summary, you can customize your agent to meet your business needs by integrating relevant data sources that are bespoke to your business. You can configure the agent to use your business-specific terminology and response styles, ensuring it aligns with your internal language. Finally, enrich your data with one of the many data enrichment integrations and ensure a perfectly optimized agent for your requirements.

Take the next step

Today’s sellers need the right data and tools to find, qualify, and close deals – all while offering personalized engagement at every step. The innovations introduced this week at Microsoft Ignite can not only help sellers with time-consuming sales activities but also provide access to actionable insights and superior agent performance to build stronger customer relationships and win more business.

To learn more about these updates and how they can benefit your organization, be sure to explore the resources below: