This article is contributed. See the original author and article here.

As announced via the Microsoft Advertising blog, mixed campaigns are now available to all Dynamic Search Ads customers in Microsoft Advertising.

 

Mixed campaigns are Search campaigns that can include both standard ad groups (with text ads, responsive search ads, and keywords) and dynamic ad groups (with dynamic search ads and auto targets).

 

Coming soon, campaigns that only support dynamic search ads will be converted to search campaigns. Here are the key dates that you need to know about.

 

January 8th

 

As of January 8th, mixed campaigns are supported in all markets where Dynamic search ads are available.

• Dynamic search ads campaign creation is not allowed in the Microsoft advertising UI. Campaigns that only support dynamic search ads can still be viewed and edited.


• There are no changes to the Bing Ads API. All add, edit, and read operations still work without interruption.


• There are no changes to Microsoft Advertising Editor. All add, edit, and read operations still work without interruption.

 

Q2 calendar year 2021

 

During early Q2 calendar year 2021, Bing Ads API and Microsoft Advertising Editor clients will not be allowed to add new campaigns with the DynamicSearchAds campaign type. You can still edit and read Dynamic search ads campaigns.

 

Shortly after the campaign creation calls began to fail, we will convert all dynamic search ads campaigns to search campaigns. The campaign type will be updated from DynamicSearchAds to Search. We anticipate that it could take a couple of weeks to convert DSA campaigns to search campaigns across all accounts.

 

We will announce more precise dates closer to Q2.

As always please feel free to contact support or post a question in the Microsoft Advertising developer Q&A forum.

 

Brought to you by Dr. Ware, Microsoft Office 365 Silver Partner, Charleston SC.